USGA ticket policy bogged down U.S. Open vibe at LACC

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LOS ANGELES — When you conduct a big event, you want buzz.

No one should know that better than Hollywood, which is all about buzz.

When Los Angeles hosts the Grammy Awards or the Oscars or any of the other countless iconic pop-culture events that take place in Tinseltown, they all strive for buzz, for atmosphere, and electricity.

When you throw a party, you want there to be buzz, a vibe.

You know what the atmosphere was like at the 123rd U.S. Open this past week at Los Angeles Country Club?

Sleepy.

There were times, even in the big moments when eventual winner Wyndham Clark and big-name challengers Rory McIlroy, Rickie Fowler and Scottie Scheffler were dueling on the back nine of the final round, when the place stunningly lacked the kind of dramatic atmosphere the action on the golf course demanded and deserved.

For most of the week, LACC had the look and feel of a glitzy club championship, with so few people alongside the ropes that it seemed ropes weren’t even needed to keep the people off the field of play.

The reason for this is the way the United States Golf Association allocated the tickets for the event, which is to say that the tournament’s governing body didn’t really allocate many tickets at all to the general public.


The atmosphere of the US Open was a bit sleepy for Los Angeles because of the way the United States Golf Association allocated the tickets for the event.
The atmosphere of the US Open was a bit sleepy for Los Angeles because of the way the United States Golf Association allocated the tickets for the event.
Getty Images

Wyndham Clark hits a chip shot on the 17th green during the final round of the U.S. Open.
Wyndham Clark hits a chip shot on the 17th green during the final round of the U.S. Open.
USA TODAY Sports via Reuters Con

Most of the people who watched the tournament did so from the corporate chalets and suites that took up most of the spectator space on the golf course, enjoying fancy food and cocktails.

The general-public golf fans — of which there weren’t many because there were so few tickets available to them — were very much in the minority all week.

And that was a shame.

This is supposed to be the U.S. Open.

This week at LACC, the U.S. Open was the U.S. Closed.

Here’s a suggestion for the USGA, beginning next year when it takes the tournament to Pinehurst and then to Oakmont in 2025 and Shinnecock in ’26: Bring the people back to the tournament please.

In the future, if the USGA is truly serious about “growing the game’’ as it claims to be, it needs to bring back the “People’s Open” like Bethpage Black has been, like Pebble Beach is when the tournament is there.

And, it has nothing to do with whether the tournament is played on a public or private course. Shinnecock, Winged Foot, Olympic Club and other U.S. Opens conducted at private clubs still have buzz.

Consider last year at The Country Club in Brookline, Mass., one of the most exclusive clubs in the country. The place had an electric vibe all week. And it was off-the-charts memorable as winner Matthew Fitzpatrick was fending off Will Zalatoris and Scheffler in the final round.

LACC and its lackluster vibe is all on the USGA. Sure, there was a small footprint for this U.S. Open, with LACC having room for about 22,000 spectators per day when a Bethpage can handle nearly twice that. Brookline was not a massive footprint, either, yet it delivered when it came to atmosphere.

There was no grandstand at the first tee at LACC, which is preposterous. The regular fan couldn’t get anywhere near the first tee, which happens to be the most atmospheric place to hang out at Ryder Cups.

You know who did have a great view of the first tee?

Stan Kroenke, the owner of the L.A. Rams, Denver Nuggets, Colorado Avalanche, and the English Premier League’s Arsenal, among other franchises. He bought out the LACC pro shop, which sits right next to the first tee, as his personal suite. So, Stan and his special people had that going for them.

The regular golf fans? Not so much.

There was a small grandstand directly behind the 18th green, but that was for “special’’ ticket holders. So, if you didn’t happen to be “special’’ you couldn’t get a view of the players finishing their rounds on the 18th green.


Matthew Fitzpatrick plays his second shot on the 15th hole in front of a huge gallery during the final round of the 2022 U.S. Open at The Country Club in Brookline, Massachusetts.
Matthew Fitzpatrick plays his second shot on the 15th hole in front of a huge gallery during the final round of the 2022 U.S. Open at The Country Club in Brookline, Massachusetts.
Getty Images

Enough with the fat-cat U.S. Opens. Bring it back to the people.

Word is that, of the 22,000 daily tickets, some 14,000 of them were for corporate suite people, leaving about 8,000 or 9,000 tickets left. Of those, LACC is believed to have gotten about half of them, leaving a miniscule 4,000 or 5,000 tickets for the regular fan.

This is why, when Fitzpatrick jarred his first professional hole-in-one Friday on the 15th hole, it was so quiet around the green that Fitzpatrick had a delayed reaction before he realized the ball went in the cup.

“I wish it would have been louder,” Fitzpatrick said. “I wish it was a few more people. I’m surprised there’s not been as many people out as I thought this week. It’s disappointing on the USGA side. They want a great tournament … [but] from what I’ve heard a lot of members bought tickets and that’s why there’s so many less people.

“Hopefully, it’s not the same for other U.S. Opens going forward.’’

Hopefully not.

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