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A quilted zip-up jacket that looks similar to a very popular Free People one, but is about a third of the price
Promising reviews: “This jacket looks just like the Free People jacket but for a much better price!” — Theresa R
“The material is amazing. It is thicker and heavier than I expected, but I totally love that! I loved it so much I bought it in three colors! The dark gray, brown and the dusty pink. The online pictures don’t do justice for the colors. They are much more vibrant in person! The fit is oversized and perfect!!” — Ashley M
A Simple Modern tumbler many reviewers love more than the viral Stanley cup
Elizavecca’s CER-100 Collagen Coating Hair Protein treatment that many reviewers say is comparable to (or better than) pricey Olaplex No.3
Promising review: “I have continuously been hearing about this product and decided to finally give it a try. I am a religious user of Olaplex and spend lots of money on it because I have thick hair that’s down my back. I ordered this and used it once, and it’s literally SOO GOOD. It’s the same thing as Olaplex for a fraction of the price! It left my hair feeling softer and less frizzy, and it even felt stronger! Give this a shot, it DOES NOT disappoint. Just make sure you follow the directions and use it on damp hair not soaking wet hair so you can see the full results.” — natasha
A pair of pull-on cushioned boots because winter is coming and with it, so many more videos with people raving about mini Uggs
A ceramic essential oil diffuser I seriously thought was the Vitruvi one
“I like everything about this diffuser. It is pretty to look at, has a ceramic top, works well (I can actually see the vapor across the room), and you can smell the oil even in a large room. I am happy I found this diffuser.” — jenny r
A crewneck sweater if you’re already starting to think about your fall wardrobe but don’t want to drop $100+ on the Free People Easy Street Tunic
A set of makeup sponges that cost a fraction of all the other well-known brands on the market
A pair of mules your friends may mistake for the popular Gucci ones when you wear them to brunch
A bottle of NYX setting spray, which is a great alternative to the Urban Decay one but for under $10
A longline sports bra with a resemblance to the TikTok favorite Lululemon Align Tank
A plush blanket reviewers swear is super comparable to the cult-favorite Barefoot Dreams one people are obsessed with
E.l.f.’s Poreless Putty Primer that’s lightweight like the Tatcha Silk primer
A pair of faux leather straight-leg pants very similar to the Abercrombie style that went viral
Promising review: “Perfect!! Omg, just buy them now! Don’t hesitate! These are going to go fast once the word gets out how great they are! They have some stretch to them!” — Amazon customer
A teeth-whitening pen that’s a fraction of the cost of favorite Crest Whitestrips
“We like these better than Crest Whitestrips and for a fraction of the price! The Crest Whitestrips make my teeth way too sensitive, these work JUST AS WELL and no tooth sensitivity.” — Travis Sheveland
An adjustable mini belted pack that reviewers say has a striking resemblance to the Lululemon belt bag seen all over TikTok
A set of two buttery-soft satin pillowcases with a friendlier price tag than popular Slip pillowcases
A puff-sleeve maxi dress with an elastic bodice and puff sleeves for a super romantic look that resembles the Free People Oasis dress
Oversized square sunnies many reviewers say actually look pretty similar to a certain designer pair that rhymes with Tottega Beneta
A trio of hydrating lip sleeping masks resembling the Laneige lip mask you may have seen a million times
A bodysuit one reviewer confirms had people asking if it was Skims, which is so so so popular on the clock app
A sunrise alarm clock that has reviewers reevaluating if they need to shell out more money for the viral Hatch alarm clock
Promising review: “I’ve always wanted one of these alarm clocks! It works so great! A much more peaceful way to wake up for sure, if you’re a heavy sleeper this may not work for you, but as someone who easily wakes up to light, it is great! Wayyyy cheaper than the Hatch one and does the exact same thing!” — Hannah
A bodycon maxi dress that’s great if you’re not ready to purchase the uber-popular Skims one but still want a simple style that will make you feel good
A set of cylindrical wineglasses with such a modern and elegant look, they feel like the fan-favorite Crate & Barrel ones
Promising review: “Crate & Barrel look for less. These look and feel very high-end — almost like a thin crystal.” — Lauren
A luxury scented candle comparable to fancy-schmancy Le Labo one
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Lelabo Santal 33 scent candle, and this one is very very close! it’s a bit stronger, but I love it! I just love how fast it fills up the room without being lit for so long!” — Cristina Bertolotto
A pair of drawstring lounge pants designed with fabric that many reviewers say compares to Lululemon’s On The Fly pants
Wireless Bluetooth earbuds that have reviewers reevaluating if they need to purchase AirPods because these are just as great
Promising review: “These put AirPods to shame! You can do different things with music from either earbud (volume up, volume down, skip a song, etc.) I’ve heard of people constantly having to replace their AirPods or the knockoff version. They last long, and I bought another pair!” — Dot
A pair of high-waisted quick-dry running shorts giving Lululemon’s Hottie Hot shorts a run for their money
A chunky-heeled designer lookalike that’ll leave you doing a double-take because they look so much like the viral Versace shoes you’ve been lusting over
Promising reviews: “I’ve been wanting the Versace ones but obviously can’t afford them. I saw a TikToker share these so I snatched them up immediately. I’m in love!!! I’m a 5.5 in heels so I got the 5 and they fit perfectly. They are pretty comfy too, which is nice. I’m thinking about getting them in different colors now.” — Courtney Van Court
“Baby goooorl… March yourself into the checkout browser because these are so so so good!! They’re really comfortable, which I wasn’t expecting at all except for the ankle strap, but I think that’s because I’m sensitive??? The height was something I was a little scared of, but they’re so easy to walk in; I suppose the platform cancels out a portion of the heel. Obviously they’re not perfect, but if you want that, you should probably go talk Versace with $1,800 in your pocket.” — Anika
Maybelline’s Cheek Heat gel-cream blush because, yes, you’ve probably seen videos about Glossier’s Cloud Paint, but spending $20 on a tube just isn’t always feasible
Promising review: “This is a great, cheap alternative to Glossier Cloud Paint. It’s less pigmented and blends more easily, so it looks very natural.” — Amazon customer
A fuzzy three-piece loungewear sets that’s super similar to the Skims one everyone on TikTok has been showing off
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