This is a rinse-out hair treatment that works in eight seconds to help prevent frizz and bed head in fine to thick textures. Apply it directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. You can use one dose for fine- to medium-textured hair, 2–3 doses for thick- to curly-textured hair and add one more dose if you have long hair.

Promising reviews: “I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️” — Theressa Hailey

“I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny…..until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!” — Sonia